Legal

Privacy Policy

Last updated: July 2026

Pet Nutrition House Ltd. ("Bitesy," "we," "us," or "our") respects your privacy and is committed to protecting the personal data of everyone who visits our website or uses our services. This Privacy Policy explains what information we collect, why we collect it, how we use it, and the choices and rights available to you. It is written to align with the EU General Data Protection Regulation (GDPR), the UK GDPR, and other applicable data protection and consumer privacy laws around the world, including the California Consumer Privacy Act (CCPA) where relevant.

By using our website or services, you agree to the practices described in this policy. If you do not agree, please do not use our site or services.

1. Who we are

Bitesy is a brand of Pet Nutrition House Ltd., registered in San Gwann, Malta. For any questions about this policy or how we handle your data, you can reach us at marketing@bitesy.eu.

2. Information we collect

We collect information in the following ways:

Information you give us directly: such as your name and email address when you sign up for our newsletter, use our recipe-matching tool, or contact us.
Information collected automatically: such as your IP address, browser type, device information, and pages visited, typically gathered through cookies and similar technologies.
Information from third parties: such as social media platforms, if you interact with our content there.

3. How we use your information

We use the information we collect to:

Provide, operate, and improve our website and services;
Send you newsletters, product updates, and marketing communications, where you have opted in;
Respond to your enquiries and provide customer support;
Understand how visitors use our site so we can improve it;
Comply with our legal obligations.

4. Legal basis for processing (GDPR)

Where the GDPR applies, we rely on the following legal bases to process your personal data: your consent (for example, when you sign up for marketing emails), the performance of a contract (for example, to respond to your enquiries), and our legitimate interests in operating and improving our business, provided these are not overridden by your rights and interests.

5. Cookies

Our website may use cookies and similar tracking technologies to improve your browsing experience, analyse site traffic, and understand where our visitors come from. You can control or disable cookies through your browser settings at any time, though this may affect how parts of our site function.

6. Sharing your information

We do not sell your personal data. We may share information with trusted third-party service providers who help us operate our website and business (such as email delivery or analytics providers), and these providers are only permitted to use your data to perform services on our behalf. We may also disclose information if required to do so by law.

7. International data transfers

Your information may be transferred to, and processed in, countries other than the one in which you live. Where this happens, we take steps to ensure your data continues to be protected in line with this Privacy Policy and applicable law, including the use of appropriate safeguards where required under GDPR.

8. Data retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

9. Your rights

Depending on where you live, you may have the right to:

Access the personal data we hold about you;
Request correction of inaccurate data;
Request deletion of your data;
Object to or restrict certain processing;
Request a copy of your data in a portable format;
Withdraw consent at any time, where processing is based on consent;
Lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us at marketing@bitesy.eu.

10. Children's privacy

Our website and services are not directed at children, and we do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can delete it.

11. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will post the updated version on this page with a revised "Last updated" date.

12. Contact us

If you have any questions about this Privacy Policy or how we handle your personal data, please contact us at marketing@bitesy.eu.

How we use your details

Your name, town, email address and review are processed by Pet Nutrition House Ltd. (Malta) to check that the review is genuine and, if approved, to publish it on bitesy.eu. Only your first name and town appear publicly; your email address is never published and is used solely to contact you about your review. Data is kept for as long as the review is online and deleted when it is removed. You can ask for your review to be corrected or removed at any time by writing to marketing@bitesy.eu.