Watch the new Bitesy Platinum Cat advert

Bitesy has a new advert, and this one belongs to the cats. After the launch film for our dry dog food, the second Bitesy commercial puts Bitesy Platinum Cat, our super-premium wet range, in front of the camera. You can watch it above, and it now plays on our home page alongside the dog advert.

What the advert is about

Anyone who lives with a cat knows the moment the advert is built around: the bowl goes down, the cat looks at it, looks at you, and makes a decision. Platinum Cat was created for exactly that cat. The film is short, it does not shout, and it says the one thing we want people to remember: tender pieces in gravy, made with real meat and fish, for cats that take some convincing.

The range behind the film

Bitesy Platinum Cat is a super-premium wet range of six recipes in 85 g cans plus an 80 g kitten mousse. The mono-protein recipes are built around a single meat or fish, chicken or tuna, with tapioca starch and nothing else, so they suit cats with sensitive stomachs or suspected food intolerances. The seafood pairings bring Mediterranean fish into the bowl, and the kitten mousse has the smooth texture small mouths need at weaning. The adult recipes are grain-free, and the full composition of every can is printed on the label and published on the Platinum Cat page.

Platinum Cat recipes are complementary foods, designed to be served alongside a complete diet such as Bitesy Essentials Cat. Our guide to wet and dry food for cats explains how to combine the two without overfeeding.

Where you will see it

The advert plays on the Bitesy home page, where visitors can switch between the dog and cat films, on our Facebook and Instagram pages, and on the screens of our retail partners. In Malta, the new Platinum Cat counter display stand is arriving in pet shops with the same six recipes shown in the film.

Tell us what your cat thinks

Adverts are easy; cats are the real critics. If your cat has tried Platinum Cat, we would love a sentence or two on our reviews page. Every review is read by our team before it is published, and the honest ones are the ones we want.